Our MOO cards arrived today and very swish they are too. This means I can now go to all the cool places and not be the only one without a business card to put in the prize draw bucket.

MOO is a great service as well – the easy upload and design process is one thing I think is well-executed, but most of all I just like the language used on the site and in all its communications, warm and friendly without being patronising. Take ‘Little MOO’ for instance, the bot that confirms your order that freely admits it’s a piece of software, but says it will look after your order while it’s processing:

Hello, I’m Little MOO – the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I’ll let you know when it’s done
and on its way to you.

and when the order was done:

Hello, it’s Little MOO again. I thought you’d like to know, the following items
from your order are now in the mail…

I don’t know why, I just like that. Maybe that approach is dependent on your company persona to some extent but for me it felt more fuzzy and friendly to get an email like that from what is in fact just an automated system. Positive vibes, positive experience.